Books, TV Shows, and Hollywood Feature Films are filled with stories about THE ONE heroically producing meaningful change.

Yes and, in the real world

..The SECOND Seat is equally as valuable.

Examples:

  • Walt + Roy

    The creativity of Walt Disney has inspired the world for the last 100 years. Yes and, his older brother Roy Disney was the systems-centered SECOND who laid the business foundations we all continue to love and benefit from to this day.

  • Obama + Axelrod

    Junior Senator Barack Obama was the wild card politician from Illinois nobody saw coming. Yes and, Chief Stratagist David Axlerod was the the trusted SECOND who designed the greatest grassroots campaign in U.S. history.

  • Batman + Alfred

    Many comic book fans rate Batman as their favorite hero because he has no super-human abilities. Yes and, one can argue that without Alfred sitting in The SECOND Seat, Bruce Wayne’s multi-billion dollar enterprise would crumble.

  • Zuck + Sheryl

    Mark Zuckerburg was the wild tech genius who founded Facebook back in 2004. But it wasn’t until Sheryl Sandberg sat in The SECOND Seat as COO in 2008 did the company turn into a multi-billion dollar social networking empire.

  • Micheal + Quincy

    The Jackson 5 was an iconic band. Yes and, it wasn’t until Micheal Jackson hired legendary producer Quincy Jones to sit in The SECOND Seat in the 80’s did he birth "Off the Wall," "Thriller," and "Bad," cementing his solo superstar status.

  • Ethan + Luther

    Mission Impossible is definitely one of the greatest espionage series of all-time. Yes and, Ethan Hunt’s most important relationship is his loyal friendship with Luther as he tactically guides every mission from The SECOND Seat.

  • Steph + Steve

    Nobody expected 6-foot, 2-inch Steph Curry to revolutionize the NBA from the 3-point line. Yes and, it was Steve Kerr developing the perfect system from The SECOND Seat that transformed the Warriors into a basketball dynasty.

  • ET + CJ

    Eric Thomas went from being a homeless highschool dropout to the greatest motivational speaker in the world. Yes and, ET consistently credits his scalable success to CJ Quinney — his trusted friend sitting in The SECOND Seat .

Problem:

Too often, THE ONE leading a youth focused impact organization can’t afford a true SECOND.

Chief Operating Officer | General Manager |

Second In Command | Assistant Principal |

Music Producer | Chief of Staff | Coach |

A Second’s job title can vary, but they are a particular type of person, with a particular set of skills — and when they’re partnered with THE ONE, a true SECOND yields a 3-5X return in efficiency and impact.

Mission | Vision

  • For up to 36 months — we help sponsor the salary of a SECOND shifting from a corporate company to a social impact organization.

  • If we invest $22M into SECOND Seat salaries and support over the next 7 years, the Twin Cities will become the Midwest model for youth focused social impact at scale.

While we finalize our prelaunch phase the best way to connect is through LinkedIn.

To ensure THE ONE leading a social impact organization is linked with a true SECOND we partner with the How to Be Second team and their proven Matchmaking Model.

Our Process:

Step 1: Secure Philanthropic Capital

Our foundation raises $50,000 — which is the maximum sponsorship we will contribute to a SECONDS salary over a 12-month cycle if they meet all other qualifications.

Step 2: We Identify THE ONE

We source a youth focused social impact leader who is in the pre-hiring process of a SECOND Seat role — and also fulfills other core qualities that signal they are THE ONE.

Step 3: We Handoff THE ONE

The H2B2 team implements their proven Matchmaking Model that not only aligns competence and qualifications but unlocks the trusted connection with a SECOND.

Step 4: Sponsorship Alignment

Part of How To Be Second’s Matchmaking process is setting 12-month milestones, metrics, and standards for the SECONDS first cycle with the social impact organization.

Step 5: We Sponsor the SECOND

In addition to the SECOND being hired by the social impact organization — our foundation contracts them on a monthly stipend to sponsor their added salary.

Step 6: Follow-On SECOND Support

The H2B2 team provides the SECOND with personal and professional development while we actively continue fundraising their sponsored salary for up to 36 months.

FAQ’s

  • We believe the operational efficiencies designed, developed, and deployed by the SECOND over 36 months will impact the organization's bottom line enough to sustain our stipend internally and seamlessly infuse the equivalent compensation into their full-time salary.